Joe looked at his younger brother. Nick looked back at him and both brothers stood up and looked down at the Gomez's sisters. "What's that?" Nick asked pointing towards their neighbors side yard. "What?" Both of their heads turned towards their neighbors side yard, but saw nothing. "What are you two talking?" Demi asked turned back, but white, bright, little sparkles was blown on to her face and soon she was stunned. "You and your sister was showing us out, you won't remember anything about our little deal, and you won't remember anything we just said to each before and after the deal. But you will remember that you told us what happened in the past." Joe slowly commanded the stunned Selena and Demi. Nodding they're heads, Nick waved his hand over both of the girls' faces and Selena and Demi started to blink rapidly. December 22. 2011 3 more days until Joe and Nick's deadline to change Demi and Selena back. They were running out of time fast. Not only they were running out of time, they were running out of magic. The first time they use magic was in the hot chocolate, it made Demi and Selena to tell anyone what they want to hear if they make a deal first. Then it took half of that first quarter to erase their minds and replaced it with false information. Then the next quarter is for the fake furniture, because Demi and Selena was coming over to the Claus's house about every day now. So, the brothers just had to put some furniture in the house. And now they only have a ...
Monday, December 26, 2011
Wednesday, December 21, 2011
Friday, December 16, 2011
Lighting a Fine Craft Trade Show Booth - Options for the Budget-Conscious Artist
Good lighting is a main ingredient of a successful trade-show booth. Just the right lighting system can help an artist create the atmosphere of a fine-craft gallery. This will lure gallery owners off the isles and into your booth – the first step toward making a sale.
Lighting is a relatively expensive investment. So how does the budget-conscious artist find the right solution?
When it comes to choosing a lighting system, artists new to the trade show circuit often become overwhelmed. Prices vary wildly, and each convention center may have its own lighting rules. Lighting technology is changing rapidly, making the choices harder still.
This article details what I learned while tackling the challenge of lighting my 10’X10’ booth at the American Craft Retailers Expo (ACRE), a large wholesale show for American and Canadian craft artists. As I am new to trade shows, this information is meant only as a pointer for artists in the process of choosing lighting, and perhaps also for more seasoned artists looking to update their systems.
In examining many different lighting options, my objective was to illuminate my glass jewelry beautifully but inexpensively. I wanted the lights to be lightweight and modular, to fit in boxes for shipping to the show. I was looking for contemporary styling, in silver or black. And I wanted to have at least one special lighting effect – not too flashy – to give my booth a unique element.
In his CD on booth design, art business consultant Bruce Baker suggests 1,000 watts will light up a 10’X10’ booth very effectively. I decided to stay at or under 500 watts, however, because the ACRE show includes 500 watts with the booth price, and the halogen lighting I ultimately decided upon illuminates my displays very well. Since I bought the lights at a “big-box” store with sites in virtually every city in the U.S., I can add more lights once I’m at the trade show if necessary.
The Battle of the Bulb
Contractors Choice Lighting (www.ccl-light.com) says a light fixture is simply a “bulb holder.” The bulb, therefore, should drive one’s choice of a fixture. This is somewhat true for trade-show lighting, although the fixtures may dictate the types of bulbs, depending on the choices available at the store where one shops for the lights. The CCL website offers a “Bulb Photometrics” page ([http://ccl-light.com/photometrics.html]), whose graphical representation is a refreshing departure from the complex descriptions of lighting options that have proliferated on the web.
Halogen is the bulb of choice for many trade show exhibitors. It offers a crisp, white light. Although people commonly refer to halogen as non-incandescent, it is in fact a kind of incandescent lamp. It generates light by using a thin filament wire made of tungsten, heated to white by passing an electric current through it. According to General Electric, the first halogen lamp was developed in 1959 – not too long ago for many of us!
Halogen bulbs differ significantly from the traditional type of incandescents we grew up with. The halogen bulb’s filament is surrounded by halogen gases (iodine or bromine, specifically). These gases let the filaments operate at higher temperatures. The end result is a higher light output per watt.
The gases also do something rather miraculous: Tungsten tends to evaporate off the filament over time, and the gases actually help re-deposit the tungsten onto the filament. This extends the bulb’s life way beyond that of the traditional incandescent bulb, whose evaporated tungsten clings to the walls of the bulb like a smoky apparition and eventually the uncoated filament snaps. Who hasn’t rattled a burnt-out light bulb and enjoyed the jazzy cymbal sound of the broken filament inside?
In addition to giving off more light than traditional incandescent bulbs, halogen bulbs emit a whiter light that provides better color rendition. “For highlighting and bringing out true colors, use halogen lamps,” suggests USA Light and Electric’s website (www.usalight.com). “Nothing looks better than the drama brought in with halogen lamps.”
Baker also suggests halogen lights – floodlights in particular – for a contemporary look, especially for jewelry and glass. It’s important to consider that other fine craft materials such as ceramics and wood might be better enhanced with halogen spotlights, or even with some of the more traditional incandescent lights that emit a warmer color.
Having decided upon halogen lighting, my next task would be to choose bulbs. The ACRE show takes place at the Las Vegas Convention Center, which has instituted a strict halogen lighting policy. Each light cannot exceed 75 watts, and all halogen bulbs must be factory sealed in glass (not in a removable lens or linear shape).
Thankfully, there is plenty of factory-sealed halogen lighting, in the form of PAR halogen bulbs. PAR is an acronym for “parabolic aluminized reflector.” PAR bulbs have a built-in reflecting surface made of pressed glass. The glass provides both an internal reflector and prisms in the lens for control of the light beam.
PAR bulbs are numbered, as in PAR 16, PAR 20, PAR 56. The PAR number refers to the bulb shape. Bulbs.com has a halogen section of the site where you can quickly compare the various PAR bulbs visually. Within a given category of PAR bulbs there are various wattages, wide and narrow spotlights and floodlights, different base sizes, and even different colors.
Fortunately I was able to skip the process of deciding on a PAR bulb by deciding first where to shop for my lights (more on that below).
Power Issues
When you go to shop for track lights, you’ll notice there’s a choice between 12-volt and 120-volt fixtures. 120 is the standard voltage that comes directly into most homes and offices – and convention centers.
For a lamp using 120 volts, no additional parts are necessary beyond a regular socket. 120-volt fixtures generally are lighter than 12-volt fixtures because they don’t need a transformer. They also cost less and can use halogen or regular incandescent bulbs.
I stopped short of investigating 12-volt fixtures, except to find out that they step down the amount of energy being used to a lower voltage, and thus are more energy efficient. They require a transformer to convert the 120-volt household current to 12 volts, and they may require hardwiring (although one artist I know found a 12-volt fixture with a built-in transformer which she was able to plug into a 120-volt outlet. A 12-volt fixture accommodates very efficient bulbs that offer a variety of wattages and beam spreads, including the 50-watt MR-16, which is popular in galleries.
I decided on 120-volt lighting for the trade show, because I wouldn’t have to worry about transformers and could just plug it in.
Choosing a Store and Track Lighting
I read the ACRE online forum for clues about where to buy lighting. What one artist said struck me as eminently sensible: He buys all his lighting at Home Depot, because if anything goes wrong at the show, he can find a store nearby for replacement parts.
This was something to consider: Tempting as the gorgeous designs might be, special-order lighting of any kind introduces the risk of having a malfunctioning light for the duration of a show.
Another artist on the ACRE online forum said he buys his lights from Lowes. It probably doesn’t matter which big-box store one chooses, as long as there’s one in every city.
Since I was new to trade shows and this was to be my first lighting kit, I resisted choosing from the many good suppliers on the web. I settled on the limited but attractive selection at Lowes. A side benefit of this was that my choices were comfortably narrowed.
Within the category of halogen lighting, you can get either track lights or stem-mounted lights (with arms extending outward). I went with track lights. This was partly because the stem lights I found on the web were relatively expensive and Lowe's didn’t offer them, and partly because with track lights I could have one cord instead of several hanging down.
The Lowes lighting salesperson was helpful in putting together a full package from the track lighting on display and in stock. I decided on four, two-foot tracks to keep the size of my shipping boxes down. Here’s a rundown of what I bought:
· 4 two-foot track sections, Portfolio brand, black finish, Item #225678. Each section holds 2 lights, for a total of 8. Total: .12
· 8 Flared Gimbal Track Lights, Portfolio brand, Item #120673, with a satin chrome finish for a contemporary look. They are easy to attach to the track by following the directions. Total: .76
· 8 halogen bulbs, Par 20, 50-watt, for bright, crisp light. I bought several floodlights and a couple of spotlights. The bulbs are very packable, at a little over 3” long and 2.5” in diameter. Total: .00
· 2 Miniature Straight Connectors by Portfolio, Item #120716, for joining two of the track sections end to end. The idea is to have only one cord to plug in from a row of four lights. Total: .92.
· 2 Cord and Plug Sets, Portfolio brand, Item #120827, to power track from a standard AC wall outlet. I connected these to the end of the two of the track sections by unscrewing the covering on one side of the track. Total: .06
· Various Multi-Purpose Ties (cable ties), by Catamount, for attaching tracks to booth pipes. Total: .00
· 2 heavy-duty extension cord/power strips – 14-gauge, 15-feet, with three outlets each, Woods brand, from Lowe’s, Item #170224, model 82965. Total: .00
Grand total: 3.86
The Gimbal lights I chose only accept a 50-watt, PAR 20 bulb, which made it easy to pick out the bulbs. So in this case, the fixture drove the choice of bulb, not the other way around.
According to the Bulb Photometrics page at Contractors Choice Lighting, a PAR 20, 50-watt halogen flood bulb will emit a beam of light with a 5’4” diameter when it reaches 10 feet away. It offers about 12 foot-candles worth of light at 10 feet away from the bulb (a foot-candle is the level of illumination on a surface one foot away from a standard candle.)
For the sake of comparison, a PAR 30 beam offers a diameter of more than 8’ at 10 feet away, and you still get about 14 foot-candles at that distance. What happens if you notch it up to a 75-watt bulb? You get a lot more foot-candles (38) at 10 feet away. This suggests that larger trade-show booths might want to take advantage of higher PAR and higher watt bulbs.
All together, the track lighting system I chose uses 400 watts of electricity. This left me another 100 watts to add specialty or accent lighting to my booth, while still remaining at the 500-watt limit.
Cords, Plugs and Hanging Lights
The Las Vegas Convention Center has very strict rules for cords, plugs, and hanging lights.
The two-pronged, 18-gauge cords that the manufacturer has attached to your lights are acceptable (leave the UL tags and labels intact). These lighting cords cannot be plugged into the convention center outlet, however. Instead, you must plug them into a three-pronged, heavy duty, 14-gauge extension cord – or a breaker strip with a 14-gauge cord. You can then plug that 14-gauge extension cord into the convention center outlet.
A 14-gauge extension cord is capable of handling 1,825 watts. It’s helpful to read the brief extension-cord sizing and safety information on the web pages of the Underwriters Laboratories (www.ul.com/consumers/cords.html) and the University of Florida Cooperative Extension Service ([http://edis.ifas.ufl.edu/FY800]) before purchasing a cord.
Bruce Baker suggests the cord be 20 feet with six outlets, and that it include a cord reel. I couldn’t find this type of cord at Lowe’s, so I decided on two 15-foot, heavy-duty, 14-gauge extension cord/power strips, each offering three outlets. If you have a larger booth, you can find a 25-foot cord with three outlets at Lowe’s.
There are so many different approaches to hanging lights, and so many variables to consider, that it could be a topic for another article. In general, you can hang or clip lights onto a cross bar or onto the “hard walls” of your display if you have them. Depending on the rules of a particular trade show and the size your lighting system, you may be permitted to attach the lights to the booth’s existing pipe and drape.
Since my booth design does not include my own walls, my lights will attach either to the existing pipe or to a cross bar. Cable ties (commonly called “zip ties”) appear to be tool of choice for attaching tracks to the pipes or bars, and even for attaching additional cross bars to existing pipe and drape. One artist I know uses Velcro strips, followed by cable ties to secure the attachments. There are a few entire websites for cable ties. One of them is http://www.cabletiesplus.com .
I purchased Multi-Purpose Ties from Home Depot. They can bundle 4 inches in diameter, withstand temperatures up to 185 degrees Fahrenheit, and hold up to 50 lbs.
Accent Lighting: LEDs
There are many ideas for accent lighting – although a fair treatment of the topic is beyond the scope of this article. Light-emitting diode (LED) lighting is one technology that is experiencing breakthroughs and growing fast. It takes many LEDs to equal the light output of a 50-watt bulb, and LEDs are fairly expensive, so LEDs aren’t ready for prime time when it comes to lighting a whole booth.
There are several close-up applications for LEDs, however, that are worth looking into now. An example is the in-counter light bar sold by MK Digital Direct at http://www.mkdigitaldirect.com (at a whopping 5 per foot). The more affordable MK Sparkle Light Pocket () is a portable device that has extra long-life of over 100,000 continuous hours and promises to give jewelry “maximum sparkle and scintillation.”
The Nexus mini LED light system (www.ccl-light.com), meanwhile, offers a lot of illumination for its size – a puck shape not much bigger than a quarter. The company says it is for direct display lighting of crystal and glass, and it can even be submerged in water. The light is attached to a 12’ cable that ends in a plug, and has “mode switch” with seven different color choices. Unfortunately, white is not one of the color choices, and at it’s a bit expensive. Still, a few of these lights combined with room lighting could draw viewers into your booth and toward your most dramatic displays.
LEDS also include tube lights, flexible lights, linear lights, and bulbs. Superbright LEDs (www.superbrightleds.com/edison.html ) has a collection of 120-volt screw-in LED bulbs for accent and other low-lighting applications, as well as a host of other fascinating products such as “plant up-light fixtures.”
At this writing, the search was still on for accent lighting to give my booth an extra special glow. Stay tuned for a future article on the results.
Online Resources
The following list is not an endorsement, but rather a starting point for research on lighting systems, cable ties, and accent lighting.
http://www.ccl-light.com - inexpensive and many choices, has “Bulb Photometrics” page to help determine how much light and what kind you want from a bulb
http://www.direct-lighting.com - stem-mounted and track lights
http://www.usalight.com - large selection of lighting and bulbs
http://www.bulbs.com - quick visual comparison of PAR bulbs (in halogen section)
http://www.cabletiesplus.com - Cable (zip) ties for securing track lights to pipe
http://www.mkdigitaldirect.com - LED lights for jewelry cases
http://www.american-image.com/products/lights/lights.html - a nice selection and visual layout of stem-mounted and other lighting (but not cheap)
http://www.brightmandesign.com/products/wash-super.html - good technical information and images of lights set-ups for trade shows; several stem-mounted clip-on designs
http://www.superbrightleds.com - LED accent lighting, including screw-in bulbs and light bars
Sunday, December 4, 2011
"Escaping" America's Future: A Clarion Call For A National Energy Security Strategy
The United States is by far the largest consumer of petroleum, averaging almost 20 million barrels a day, or about 23% of the world's overall consumption. Although the U.S. is the third largest producer of petroleum, the nation is 57% dependent on imported crude to sustain its world influence and the lifestyles of its citizens. The availability and distribution of this vital commodity, alas, is changing rapidly in an environment that is characterized by rising competitive nations, prolonged conflicts, transnational threats, and global warming. It is also believed that the world has reached its "Hubbert's Peak" in oil reserves and production will decline rapidly over the next 100 years. Consequently, the U.S. will continue to feel the strains of oil atrophy and face a troublesome future unless it changes course.
U.S. leaders and scholars recognize the need to reduce the dependence upon foreign oil and have enacted legislation to escape America's future. Recently, the President unveiled parts of his new comprehensive energy policy, the cornerstones of which are: increased domestic production; improved fuel standards for vehicles; and renewable energies. These are significant steps in the right direction. Nonetheless, the mere fact that oil is an over consumed, high demand, globalized commodity that affects every citizen underscores the need for a more comprehensive approach to energy security.
The Administration should expand its policy for energy security into a broader framework and rebrand it National Energy Security Strategy (NESS), with the Department of Energy as the lead agency. It should encompass a 20-30 year roadmap for America's safe transformation to a more secure energy future under six central themes: Engage, Secure, Conserve, Adapt, Protect, and Evolve (ESCAPE).
The following are brief definitions:
Engage - Engaging our partners in energy trade, assuring them of our commitments, and leading the cooperative effort between suppliers and consumers in order to mitigate potential friction points in the future.
Secure - Maintaining the security and stability of our energy sources, including our oil suppliers, sea lines of communication, and critical infrastructure (both domestic and abroad).
Conserve - Promoting discipline in energy consumption through conservation efforts, incentives, and other tools.
Adapt - Transitioning to a more diverse and balanced mix of energy sources by type and origin in order to ensure resiliency throughout energy shortages and other world crises.
Protect - Protecting the environment through reduced emissions, using cleaner and less environmentally harmful sources of energy, and having rapid response capabilities to handle fuel-related disasters.
Evolve - Innovating new technologies, advocating new ideas, and transforming the infrastructure and lifestyles to create a safer and more sustainable energy system.
Energy security involves more stakeholders than any other vital interest. The elements comprising energy security should not be fragmented into various unsynchronized strategies and plans. Rather, they should be synthesized into one comprehensive strategy so that everyone understands not only their roles and responsibilities, but also the relationships and impacts of their actions to others. This article outlines the six proposed themes of the NESS and the related issues that warrant a single comprehensive strategy.
Engage
The nation's leaders wish to navigate away from our oil dependency via policies and spending and this is a noble undertaking. However, in the near term the U.S. must rely on imported oil - it is an inescapable conclusion. Accordingly, The NESS must address how engagement activities will support the gradual transition from imported oil. Engagement must involve diplomacy, leadership, and a hint of political agility in order to mitigate future disputation between the suppliers and consumers.
The international political environment is becoming more complex in the globalized world of oil trade. By 2030 the world will consume approximately 118 Million barrels of oil per day, or roughly 30 Million additional barrels daily above today's rate. This has spawned a fast-paced diplomatic scramble by both developed and developing countries to secure the remaining oil reserves because of the slow progression towards more abundant and safer renewable energies. China and India are aggressively pursuing deals with new partners in oil supply in order to meet their national strategic goals for the next several decades. This, coupled with Middle Eastern Muslims' "unfavorable" views of the U.S., raises the stakes in diplomacy. Energy economist Pete Tertzakian coined the First Principle of Energy Consumption, which observes that a nation's wealth is directly related to its level of energy consumption. China, specifically, has aggressively engaged oil producers worldwide for the opportunity to secure a substantial flow of oil. Recently, China supplanted the United States in both Saudi Arabia and Iraq with larger export agreements. China also recently signed significant oil export agreements with the U.S.'s first and third largest exporters of oil (Canada and Venezuela). China's recent successes suggest one of two things: (1) either the United States has been out-bargained, or (2) our engagement efforts need improvement.
The Engagement theme of the NESS must focus diplomatic efforts on retaining our current sources of imported oil, while forging new relationships with developing countries of great potential. Engagement must include coordinated measures that may directly counter efforts of China in states and regions where the U.S. competes for vital interests. The Persian Gulf is one such region where China has gradually expanded its control over oil exports through trade agreements, infrastructure improvements, and other generous incentives. In addition to beating out the United States in Iraq and Saudi Arabia, China is also the second largest importer of Iranian oil, which gives it a potential advantage in shaping Middle Eastern politics.
Despite current necessity, the United States must eventually become less reliant on Persian Gulf oil. Engaging African and Latin American countries along the Atlantic Ocean could reduce our dependency on Middle Eastern oil and greatly reduce risk by shortening sea lines of communication. The United States draws about 20% of its imported oil from the Persian Gulf and could offset a portion of this through new relationships. In 2007, for instance, Brazil discovered the Carioca-Sugar Loaf Oil field off of the coast of Rio de Janeiro and it is believed to hold up to forty billion barrels of light crude. This discovery, along with several other fields in the region, could provide up to several million barrels of oil daily, or enough to easily replace a portion or all of the U.S.'s Middle Eastern exports.
The United States should also lead in the establishment of an international consortium of consumer nations to possibly work out any potential trade issues or conflicts and to provide a counter force to the Organization of the Petroleum Exporting Countries (OPEC).
Secure
"He who owns the oil will own the world, for he will own the seas by means of the heavy oils, the air by means of the ultra refined oils, and the land by means of the petrol and the illuminating oils. And in addition to these he will rule his fellow man in an economic sense, by reason of the fantastic wealth he will derive from oil - the wonderful substance which is more sought after and more precious today than gold itself." -Henri Berenger
Sustained access to, and flow of imported oil during this necessary transition to a safer energy mix must remain at the forefront of the National Energy Security Strategy (NESS). Oil is intrinsically connected to the economic vitality of the U.S. and global demand has risen to such a level that any subtle disruption in world supply will impact the economy, down to the individual consumer.
Throughout the world, there are several critical areas where supply interdiction could ignite a regional crisis with global implications. There are, for instance, oil transit chokepoints along sea lines of communications, including: the Strait of Hormuz, the Strait of Malacca, the Suez Canal and Suez-Mediterranean Pipeline (SUMED), the Bab el-Mendab, the Turkish Straights, and the Panama Canal. Through these eight narrow passages flow roughly 42.7 million barrels of oil daily enroute to consumers, or about one half of the world's daily consumption. Any disruption of this flow (such as the 2008 hijacking of an oil supertanker by Somali pirates or the 2002 al Qaeda suicide boat attack on the Limbourg) could have profound effects on the U.S. economy.
There are other disconcerting warning signs that the U.S. should heed. Of the top ten U.S. oil exporters, for example, eight are classified as "in danger" of becoming failed states. These included: Iraq (critical), Nigeria, Colombia, Angola, Algeria, Venezuela, Saudi Arabia, and Mexico (borderline). Terrorism, both at home and abroad, is also a constant threat to the US oil trade and can have resounding effects on the economy if focused toward the oil industry. Past attacks on oil infrastructure have shown the tremendous effects that terrorism can achieve. Al Qaeda's 2005 attack on the Aramco facility in Saudi Arabia had an evidential impact on the international markets. Terrorist leaders, such as Osama bin Laden, have also called upon Muslim extremists to focus attacks on oil infrastructure that serves western interests. As recently as March 2010, Saudi Arabian security forces arrested 113 al Qaeda militants that were plotting to attack key oil facilities in Riyadh.
Piracy is a growing menace to the oil industry, having garnered over "tens of billions" of dollars in ransom money from hijackings along the Horn of Africa and in other places like the Gulf of Guinea. Oil tankers are hijacked regularly for millions USD (roughly around 3 million USD per vessel), with cargoes that value in the range of 80 - 160 million dollars. The Sirius Star supertanker, for instance, was hijacked in 2008 and was carrying over two million barrels of crude (about 10% of U.S. daily consumption).
The U.S. Homeland, as well, is not without its share of vulnerabilities. The Gulf of Mexico and bordering states have the bulk of the U.S.'s domestic oil production capabilities. There are oil platforms, refineries, and the bulk of the Strategic Petroleum Reserve (SPR) all nested in this region and vulnerable to a full range of attacks and sabotage. The recent Deepwater Horizon oil spill incident in the Gulf, although classified an accident, demonstrates how damaging a potential attack on infrastructure could be to U.S. interests. Moreover, this unprecedented incident is demonstrating the need for the U.S. Government to include multi-national corporations in its strategic framework.
There are only about 149 oil refineries in the US. In order to feed the nation's demand for fuel, these refineries operate between 92 to 97 percent capacity year long, leaving little room for error. The protection of these critical infrastructure and key resources (CIKR) is hence another aspect of energy security that needs to be coordinated with the milestones set forth in the NESS.
The NESS should guide and inform DoD, DOE, DHS, and others in their responsibilities to secure the sources of energy that are necessary to safely make the transition to alternative fuels over the next 20 to 30 years. Since sources of US oil originate from various unstable places throughout the world, the NESS should transcend traditional boundaries established by departments to provide a more comprehensive understanding of the objectives, priorities, and milestones for achieving energy security through all elements of ESCAPE. Clearly, the security of the sea lines of communication, security and capacity building of our top oil exporters and the protection of oil infrastructure and vessels require a global approach.
Conserve
"Conservation is the quickest, cheapest, most practical source of energy." - President Jimmy Carter
Conservation is as vital to the NESS, as drug demand reduction is to the National Drug Control Strategy. Over 70% of all petroleum consumed by the United States is through the transportation sector, of which almost 64% of this is through light vehicles (cars, light trucks, and motorcycles). This means that the bulk of America's energy appetite is derived from a combination of many smaller transportation requirements, such as privately owned vehicles, small business cars and trucks, and other inefficient modes of transportation. Energy consumption in the United States is unrivaled by other nations and much of it must be mitigated through demand reduction.
The primary objective of the NESS under the Conserve theme should be a quantifiable reduction in consumption through conservation efforts. The President made several announcements on March 31st 2010 that touched on the fringes of conservation, but failed to strike at the heart of the problem. Higher fuel standards for vehicles, alternative fuels, and domestic exploration and production do not result in the mobilization of the masses to do more towards reducing the growing dependence on imported oil. Even the proposed Home Star Bill uses an incentive-based approach to energy conservation, but leaves the consumption rate to the individual user. As written, these tools invite a paradoxical response that leads to potentially higher demand and consumption. This has been called the Jevons Paradox, Khazzoom-Brookes Postulate, or simply the rebound effect. The Energy Independence and Security Act of 2007 was an important step towards comprehensive energy security, but missed the opportunity to invoke conservation. The Act addresses higher fuel economy standards, renewable fuels, vehicle and appliance technology, energy mandates for buildings, research and development, and several other areas. However, the only attempt to address the individual consumer was the allotment of five million dollars annually for the Department of Energy to conduct a national media campaign.
In order to properly mitigate our oil addiction, national leaders must embark on a conservation campaign with legislation and incentives as key elements to the NESS that will guide the reduction of unbridled consumption hand in hand with the other milestones of ESCAPE.
The last time the U.S. leaders effectively impacted demand growth of oil was between 1977 and 1985, partially as a result of legislation and action by President Jimmy Carter during his term. Through his "Crisis of Confidence" speech and several acts such as the Fuel Use Act, he was able to both encourage and enforce conservation for the betterment of the nation.
Enforcing conservation through legislation is not a popular task, but nonetheless a necessary element of a holistic strategy. The NESS should include milestones for the reduction in the use of oil, accompanied with certain corresponding milestones on improvements to mass transportation, infrastructure, the development of renewable energies, environmental restrictions, and incentives. The US Government should also consider the gradual increase of a gas tax that would not only prompt the average citizen to be more selective in buying and using personally owned vehicles, but could further assist in mitigating the national deficit that resulted in 2008.
The US Environmental Protection Agency (USEPA), in coordination with the Department of Energy, Department of Transportation, and Internal Revenue Service, would be the appropriate lead federal agency for the conserve theme of the NESS. In coordination with the Senate Committee on Energy and Natural Resources, the USEPA could oversee the strategic implementation of the conservation efforts.
Adapt
The world's total oil-producing and refining capacity is currently operating at over 97.5 percent, which means that any disruption of oil supply in the world will have effects on every consumer. In a recent study, researchers at Oxford University concluded that by 2015 the world will surpass its supply capacity with demand, forcing nations that have not prepared for this turning point to make tough decisions on how to survive the unanticipated period of transition to alternative fuels. Adapt is an essential theme of the NESS. Adapt, in a strategic context, is the gradual and orderly diversification of our current energy portfolio according to the changing circumstances of global oil demand in order to escape a future breaking point. The Adapt theme of the NESS should address not only how the nation will diversify its energy mix over time, but also how the US will seek more stable and convenient sources of oil supply in order to sustain resiliency during future crises around the globe.
Using 2008 data, oil accounts for 40 percent of the energy market in the United States. This high level of dependency points to the need to diversify our energy mix to more reliable, cleaner energy. Several countries have accomplished this seemingly difficult task. Japan, for instance, has reduced its dependency on oil by roughly 30 percent and continues to transform its energy mix based on its New National Energy Security Strategy of 2006. Denmark is another trail-blazer. The oil crisis of 1973 was the catalyst of change for the Danish government, which wisely instituted an energy strategy that yielded enough wind power infrastructure to provide 20% of the country's electricity. Admirably, Denmark's vision is to become 100% independent of fossil fuels.
Adapting America's current energy mix requires some open thinking about several historically controversial energy sources. Nuclear power, for example, is a divisive topic that causes both elected officials and their constituents to shy away. Yet, nuclear power already provides about 20 percent of America's electricity, and has prevented the emissions of millions short tons of nitrogen oxides, sulfur dioxide, and carbon dioxide. France uses nuclear power to produce eighty percent of its energy.
Domestic oil production is another viable source of energy, but has suffered recent setbacks due to the Deepwater Horizon oil spill in the Gulf of Mexico. The Outer Continental Shelf surrounding the United States possesses nearly 86 billion barrels of oil and some 420 trillion cubic feet of natural gas. This does not suggest that the U.S. should completely divert to these homeland resources, but should consider the risk tradeoff between home-produced versus Persian Gulf oil.
Liquid Natural Gas (LNG) is another source of energy that has yet to capture the broad interest of American industries. It is the cleanest burning fossil fuel and has the potential to replace both coal and gas-burning power plants and vehicles. Despairingly, LNG has not been broadly embraced in the U.S. and has resulted in low investments by private companies. Consequently, only seven of the forty LNG terminals that have been approved for construction in the U.S. will likely be constructed.
The selection of future fuels must be carefully decided. Several credible analysts believe that corn ethanol is environmentally unsound, threatening to food supplies, and a facade due to the amount of fossil fuels ultimately used to cultivate, process and transport it.
Another aspect of adapting the nation's energy mix for the future is to diversify our oil export partners towards more stable and safer long-term sources. Brazil, for example, is a stable government that recently discovered a huge oil reserve believed to contain anywhere between two and seventy billion barrels of light crude and is approximately one half the sea distance to New Orleans than the Persian Gulf.
Protect
Protecting the environment should be a priority within the NESS and is indissoluble from the other critical elements of the energy strategy. Greenhouse gases are causing climate change at unprecedented levels and have been steadily increasing due to human activities, mainly from burning fossil fuels. Emissions of various types have caused global warming trends, with the last seven of eight years registering as the warmest recorded years over the last century. Similarly, the rate of warming in the last thirty years has been three times greater than all of the previous 100 years.
CO2 emissions are the most prominent contributors to these undesirable trends and are directly linked to the use of fossil fuels, mainly coal and oil. The United States and China, by far, lead the world in CO2 emissions, delivering 20% each of the earth's total output. The United States alone has failed to lead, given that it is the top emitter of CO2 (tied with China) and has the lowest fraction of the world's population of the top five countries (5% compared to China's 20%).
In order to protect the environment and prevent unnecessary acceleration of climate change, the United States must progressively mitigate emissions and further lead by example for other countries. This should be accomplished, however, in a coordinated manner that does not discount the current need to use oil and coal for economic recovery and sustaining world influence. This means that the establishment of emissions controls and other environmental safeguards must be synchronized with the employment of sound alternative fuels, the advancement of new technologies, the gradual retraction from imported oil, and the growth of our economy.
There are several examples of how well-intended emissions controls can lead to unexpected outcomes. Economically, for example, the airline industry could take the hardest hit from carbon taxes because of the CO2 levels that are emitted from jets. This means that either the airlines will be forced to make further cuts that will result in less business, commerce, and trade, or that the costs will be passed to customers.
Environmentally, a recent study of Colorado's wind energy program concluded that wind power paradoxically causes more emissions because of the intermittent "cycling" of coal plants that is needed to rebalance total energy in the grid. Still another illustration is where studies reveal potential increases in carbon dioxide and nitrous oxide emissions related to the massive shift of the agriculture sector to growing bio-fuel crops. The point here is that without a strategic understanding of how protecting the environment is interrelated and, hence, balanced with the conservation, adaptation, and evolution of the U.S. energy sector, the more unintended consequences could result with independent, blanket environmental mandates.
Notwithstanding political views, the recently proposed American Power Act is a sign that the nation's leadership is cognizant of the interrelationships between protecting the environment and sustaining the economy during this monumental transformation. Within it, there are provisions for cleaner energy development, including the incentives for the use of nuclear power, new parameters for safer off-shore drilling, and sensible requirements for the retrofitting of coal power plants. Acknowledging that change requires time, it also mandates plans and strategies for clean transportation and pollution reduction, and further attempts to broaden the scope of environmental stewardship to the international level. It even specifies which departments and agencies are responsible for the various actions, plans, strategies, and reports to Congress. In essence, the act has many attributes that could form a part of the foundation of the NESS.
Another essential component of the Protect theme of the NESS must be a plan to develop comprehensive capabilities for quickly and effectively responding to future energy-related incidents and disasters. The response effort to the recent Deepwater Horizon oil spill, for example, reveals wholesale inadequacies of both government and private sector capabilities and response plans. It not only points to insufficient ready resources such as containment booms, specialized boats, and backup "dome" devices, but further demonstrates how convoluted the coordination effort can be without a roadmap for planning and exercising these responses. The U.S. Government should also be prepared to reinforce private companies with additional response capabilities should they lack the ability to effectively respond to an incident in a timely manner.
If the U.S. follows a logical path towards less dependence on imported oil, then the current transformation of our energy sector will involve more offshore drilling and nuclear power plants. Accordingly, it is only appropriate to advance the protection of our environment in a strategic sense.
Evolve
The final theme of the comprehensive NESS is Evolve. In order to avoid reliving the 1970s oil crises in the next 20-30 years, there must be a deliberate road map to renovate our infrastructure, transportation systems, living communities, and human behaviors away from oil dependence. Only effective evolution in these areas will produce enduring results.
The primary objective of Evolve under the NESS should be the transformation of U.S. infrastructure, energy-consuming systems, and people to be less reliant on oil. There are numerous components of infrastructure that need to be upgraded or replaced in order to foster energy security for the 21st century. The 2009 American Recovery and Reinvestment Act (ARRA) signified a great starting point by authorizing over 113 billion dollars towards developing a smart grid, improving local, state, and federal infrastructure, improving the federal vehicle fleet, updating public transportation systems, providing tax credits for home owners and renewable energy companies, and funding various incentives for research and development. Such a substantial investment, however, should in some way be guided by a holistic pathway for the themes of ESCAPE and not relegated to those governments and businesses that are view this problem myopically. Spending and sequencing, consequently, must first be aimed at the most significant energy liabilities.
For example, the replacement of coal fired power plants with natural gas plants would produce electricity with a third less energy required, while emitting forty five percent less CO2. Liquid Natural Gas (LNG) also has the potential to offset energy demands from coal and oil with cleaner burning fuel, but requires the development of additional receiving terminals in order to account for the current delta between supply and demand (15%) and the possibility of future application in the transportation sector and other industries. Nuclear power plants, as mentioned earlier, produce even more electricity with fewer emissions.
Public transportation improvements should rank above major highway projects, especially road expansions that espouse even more apathetic use of personal transport in areas where public transportation systems are abundant. The U.S. is greatly outdone by other developed countries in mass transit. London has the oldest system and moves over 3.4 million people every day. In Hong Kong, mass transit provides 90 percent of all travel. On the contrary, 86 percent of the U.S. workforce drives to work, averaging 51 minutes on the road daily.
Beyond infrastructure and transportation systems, there are several eclectic matters related to the social dimension that ought to be included into the strategy. Studies on future living communities, for example, may prove to have resonant effects on energy consumption in the United States.
Two prominent authors on energy, Peter Tertzakian and Jeff Rubin, both write with striking similarity about the evolution of living conditions in the future because of oil shortages. Tertzakian writes that in the future we might see the development of "Triple E Villages" that "combine ecology, energy efficiency, and are electronically enabled." In these villages food will be produced locally, solar and wind power will provide semi-autonomous energy sources, and incomes will be earned through cyberspace. Jeff Rubin believes that necessity will drive us to smaller communes centered on food sources such as farms or multistory greenhouses ("Farmscrapers"), because of the reduced availability of imported food and goods. These ideas may seem to be a little too radical to approach from the political pulpit, but they nonetheless point to an area that needs to evolve over time if we are to mitigate some of the root causes of steadily increasing energy consumption.
FINAL THOUGHTS
There is simply no silver bullet over the horizon and the world cannot sustain the projected levels of oil consumption over the next few decades. During this period, the world will witness flashpoints over oil that will be characterized by increased conflict, terrorism, piracy, climate change, petro-political coercion, and economic recession. In developing countries, the gradual deprivation of this resource will be manifested by higher poverty rates, starvation, declining infrastructure and gross domestic product, and the potential collapse of governments.
World leaders must intervene now by setting the strategic course for reduced oil consumption and the U.S. should lead the way with a model strategy for energy security. This monumental task cannot be accomplished, however, by only a few courageous elected officials. It requires a unity of effort amongst the government, private enterprise, and the American people. The nation will not realize the vision of a safer environment and a nation free of oil dependence through band-aid solutions, such as short term tax credits, more green jobs, and hybrid cars. This can only be accomplished by bringing the currently diffuse efforts into harmony with the implementation of a National Energy Security Strategy (NESS).
The NESS can provide the vision, framework, and pathway to a safer future and ensure that all stakeholders are guided by one comprehensive effort. The NESS should address all lines of effort embodied in ESCAPE by setting objectives and milestones that will carefully mitigate the tensions and unintended consequences of stove piped efforts.
The Department of Energy should have the lead role in developing the strategy and coordinating the efforts. After all, President Carter created the department in 1977 following the national energy crisis to oversee the National Energy Plan. This may require a transformation of the department in order to broaden its capacity to do strategic planning and to lead the intergovernmental, interagency, and multinational coordination.
The future of this grand nation and its children rests in the hands of the leaders and citizens who are making important decisions today. It is not so important to linger on the fact this country propelled itself to hegemony through the industrious use of oil. Instead, it is now time to focus towards transforming the American way into a safer, more sustainable, and prosperous society.
"We are made wise not by the recollection of our past, but by the responsibility for our future." - George Bernard Shaw
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